Alltel Wireless Mobile Promotions

Challenge

Alltel Wireless and Jack Morton Worldwide wanted a new way to engage and interact with their young Latino customers.

Action

Arcadia, along with our partners, developed a series of interactive mobile promotions for Alltel's customer appreciation events. These promotions showcased the functionality of Alltel's latest mobile devices, including photo-to-screen, text-to-screen, interactive karaoke contests as well as mobile phone photo print outs as souvenirs.

Result

Throughout four events in southern Texas and Arizona, thousands of customers interacted and were exposed to new products and innovative promotions.

Alltel Mi Circulo, Mi Musica Event - McAllen, Tx