L.A. Live Nokia Plaza LED Signage

Challenge

Nokia came to Arcadia seeking assistance with producing and formatting content for the LED boards at L.A. Live, an AEG facility in downtown Los Angeles. The outdoor plaza consists of over 20,000 sq. feet of LED signage on 18 displays including a surround sound system that envelops you with video and sound.

Action

Arcadia collaborated with the multiple ad agencies Nokia works with to format TV spots usually delivered as After Effects projects in a 16:9 format. Arcadia reformatted these spots to be displayed in a compelling way on the myriad of different sized and shaped LED boards.

Result

Since late 2008 Arcadia has produced or formatted about 10 commercials for Nokia for the LA Live LED boards including a tribute to Michael Jackson for the memorial service across the street at the Staples Center.

Nokia E71x at L.A. Live

Nokia N-Gage at L.A. Live