HSBC Jazz Festival 2010
Challenge
Marquee Concerts hired Arcadia to produce a series of commercials for their Spring 2010 HSBC Jazz Festival in New York City.
Action
Arcadia handled all video for the ad campaign, including delivery to all networks via DG FastChannel for the fastest possible delivery
Result
Arcadia produced a :30 & :15 second TV spot for local New York networks including CBS and NBC as well as spot for a digital signage network consisting of over 100 HD screens around Manhattan. In addition, we produced a 60 second version formatted for HSBC’s LED billboard in Times Square.