Gears of War 3 Launch Event

Best Buy and Microsoft celebrated the third title in the Gears of War franchise with a special launch party at Best Buy Theatre in Times Square on September 19.

There were dozens of X-Box gaming kiosks around the venue, ensuring everyone in attendance would have an opportunity to play the game before everyone else. Fans in attendance were the first to have a chance to purchase the game at midnight.

The event was featured live on Spike TV. Arcadia supported the production onsite, in addition to operating the marquee, indoor LED signage and numerous displays – all featuring Gears of War 3 gameplay, features and trailers.

Before purchasing the game, fans were treated to a performance from Big Sean, a meet and greet with the games designers and the unveiling of a custom Gears of War 3 inspired chopper built by Paul, Jr from Discovery’s American Chopper.

Additional photos can be found over at Examiner.com