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ArcadiaMedia.com > Blog > Dan Salimbene > Nokia Theatre is now Best Buy Theater
 
 
Wednesday, 13 October 2010 13:41

Nokia Theatre is now Best Buy Theater

After five years, the neon letters that spelled out ‘Nokia Theatre’ on top of the marquee were lowered to the sidewalk in Times Square. In September, the theater’s name was changed to the Best Buy Theater. AEG Live still owns and operates the venue as it had since it opened in 2005, but a new multi-year sponsorship deal with Best Buy has ushered in the name change.

Arcadia’s responsibilities as the house A/V vendor for the theater will continue. Arcadia operates a three camera robotic IMAG system during shows and events, photographs the artists for archival purposes, manages the LED marquee on the façade of the building and produces content for all displays inside and outside the venue.

“As the Best Buy Theater, the space will get some acoustical upgrades as well as new high-definition screens and a lounge area with interactive displays of some of the consumer electronics the company sells. Best Buy, which is based in Richfield, Minn., and has 1,089 big-box stores in the United States, is also planning to step up its use as a promotion zone by hosting corporate events like media-drenched product introductions."
Ben Sisario - The New York Times

For New York Times article, go to: http://nyti.ms/welcomebestbuy
Related article: http://bit.ly/BBTheaterLightsUp

We are very excited for the new opportunities and challenges the Best Buy Theater will offer over the coming years!